If possible, I think we should include some facts about sharing intergrated into our campaign (shoot, viral video, twitter etc)...Perhaps, for example, the Cornetto Twitter page could have a 'sharing week' where they share facts about giving and sharign on their page every day for 7 days.
http://www.dothegreenthing.com/blog/share_what_you_got
and
http://www.uk.coop/sites/storage/public/downloads/sharing_0.pdf
the latter is an actual report on sharing stats in the UK- Something we could definitely extract quotes from!
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