http://www.creativereview.co.uk/cr-blog/2013/april/cornetto
"part of the brand's strategy to reposition itself in the market, giving it a more youthful appeal."
"more appealing to the younger, 15-25-year-old consumer."
"conical shape of the product itself"
"own the cone"
I really like the new typography used. The letter forms all flow very nicely to form an attractive logo. I think creating the logo in a conical shape works really well too and also helps to add an additional meaning to the identity.
2013-04-04 09:30:53
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