An article summarising the 4-D Ralph Lauren experience in 2010. This proves that sensory branding is not a new idea; especially in the fashion industry. A great quote to possibly include in the report, from David Lauren, svp of advertising, marketing and corporate communications...
The 4-D display was a means of "tell[ing the] brand’s story through innovation and technology."
Lauren went on to say the display was "an extension of the company’s dedication to pioneering the digital space with exciting concepts."
http://www.adweek.com/news/advertising-branding/ralphlaurencom-hosts-4-d-experience-103787
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