Although not a brilliantly professional website, starcount summarise well the stats relating to cornetto's social media presence....
http://www.starcount.com/profile/4f4c53a118065b41dc00058f/cornetto
The last time I looked at it, it was indicating that their youtube channel was the weakest touchpoint for consumers, as their video views were very low per day...Perhaps this is something that we could expand on in relation to the photoshoot...perhaps we could also do a hypothetical promotional video too in the same style to draw more consumers to their youtube page.
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