Following on from what I mentioned about cornetto possibly creating a new Youtube video to boost youtube usage by consumers, they have created a series of short films this month around the subject of 'young love'. This shows that they understand their new younger consumer...but they also need to remember to not alienate their traditional older group of consumers... Here is a link to an article and the one of the videos...
http://www.vccpcontent.com/cornetto-releases-first-cupidity-short-film/
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