Cornetto Initial research

·         Catch Phrase: Enjoy the ride, love the ending.

·         New range: Cornetto Mix Minni (I didnt know they did these

·         ‘WHO WE ARE

        Generally people think that Cornetto is the result of a patent or a revolutionary invention, but it is actually a beautiful and unique love story.' Quote taken from cornetto offical site. 

·         Tone of voice: friendly, chatty, upbeat, humorous, (references to love), fun.

·         Cornetto Cupidity Love Stories -  on Youtube, promoted through their social media.

·         Cornetto’s social media and online presence: Cornetto Youtube channel, Facebook page, Lick game- Gamification (promoted through Facebook page, website and Youtube video’s), Instagram ‘Share your own favorite cornetto moments’.

·         Quote Cornetto Facebook Page: Cornetto 4,357,121 likes · 106,878 talking about this

·        Quote Cornetto Facebook Page: ‘Born in Italy over 50 years ago, our amazing chocolate tips have taken over the world… now it's time to have some fun on Facebook! Who's with us?!’