Ice Cream Purchase Survey

Male or Female?

Why did you buy an ice cream today?

What made you choose that ice cream?

Where did you buy it? And how much did it cost?

How does it make you feel?

Do you interact with this brand of ice cream, other than consumption?

-Via social media   -Brand competitions   -Brand advertising

Cornetto Purchase Survey

Male or Female?

Why did you buy an ice cream today?

What made you choose that ice cream?

Where did you buy it? And how much did it cost?

How does it make you feel?

Do you interact with this brand of ice cream, other than consumption?

-Via social media   -Brand competitions   -Brand advertising

(Hobbies/favourite magazines/social media)