Sensory 4-D branding

An article summarising the 4-D Ralph Lauren experience in 2010. This proves that sensory branding is not a new idea; especially in the fashion industry. A great quote to possibly include in the report, from David Lauren, svp of advertising, marketing and corporate communications...

The 4-D display was a means of "tell[ing the] brand’s story through innovation and technology." 

Lauren went on to say the display was "an extension of the company’s dedication to pioneering the digital space with exciting concepts." 
http://www.adweek.com/news/advertising-branding/ralphlaurencom-hosts-4-d-experience-103787

Observation and ice cream van primary research

London M&M store primary research

Layout inspiration

Here are two images to take inspiration from when designing our layout...The use of a bold colour on one page with an infogrpahic/image juxtaposing the text on the opposite page is key- something that we will try to incorporate into our report.

FRONT PAGE

Cornetto palette

Sharing facts UK

If possible, I think we should include some facts about sharing intergrated into our campaign (shoot, viral video, twitter etc)...Perhaps, for example, the Cornetto Twitter page could have a 'sharing week' where they share facts about giving and sharign on their page every day for 7 days.
http://www.dothegreenthing.com/blog/share_what_you_got

and

http://www.uk.coop/sites/storage/public/downloads/sharing_0.pdf

the latter is an actual report on sharing stats in the UK- Something we could definitely extract quotes from!